Handmade Flat Weave Bespoke Rugs: Timeless Creations Tailored to Your Space
Frequently Asked Questions
- What is a bespoke natural fibre rug?
A bespoke natural fibre rug is a custom-made piece woven using fibres derived from nature—such as jute, sisal, or wool—and tailored to your specific dimensions, palette, and design preferences. These rugs are typically flat weave, which means they have no pile and sit low to the floor, making them both practical and elegant. The weave structures lend themselves to refined, textural surfaces that quietly enrich a room without overwhelming it.
The concept of using natural fibres for floor coverings dates back thousands of years. Civilisations throughout the Middle East, South Asia, and North Africa used plant fibres, goat hair, and wool to create matting and rudimentary rugs for insulation and comfort. As hand-weaving techniques evolved, so too did the intricacy and aesthetic of these rugs. Today’s natural fibre flat weaves draw from this long history but are adapted for contemporary lifestyles, offering everything from traditional Kilims to minimalist sisal runners.
Natural fibre rugs are most commonly associated with rustic or coastal interiors due to their earthy tones and organic texture. But in truth, they work beautifully across a range of interiors—from country houses and converted barns to pared-back contemporary flats and even classic Georgian or Victorian townhouses. Their neutral colour ways—such as muted creams, sandy browns, and soft greys—allow them to harmonise with any setting, offering visual warmth and compositional balance.
It’s important to distinguish that while many natural flat weaves lean into neutral tones, kilim rugs, also considered flat weave, can be vibrant and heavily patterned. Woven by tribal and village communities across Persia, Turkey, and Central Asia, Kilims use a slit-weave technique that allows for bold geometric motifs and vivid natural dyes. They’re still part of the natural fibre family but express a more decorative and expressive aesthetic.
- What are the different types of flat weave rugs, and how do they differ?
Flat weave refers to the method of construction, specifically, a rug woven on a loom without a raised pile. Within this category, several variations exist, each with a unique history, texture, and application:
• Kilim: Perhaps the most well-known type of flat weave, Kilims date back over 3,000 years and are thought to have originated in parts of Anatolia and Persia. These rugs were traditionally woven by nomadic tribes as prayer mats, dowry items, or tent dividers. The slit-weave technique produces sharp, angular motifs and a reversible structure. Often made from wool and dyed with natural substances like madder root, indigo, and walnut husk, Kilims are both cultural artefacts and functional artworks.
• Jute: Jute rugs, known for their golden lustre and softness underfoot, are woven from the bast fibres of the jute plant, cultivated primarily in Bangladesh and India. Historically used for rope and sacks, jute found its way into home interiors in the 19th century as trade expanded. Jute’s appeal lies in its eco-friendly production and warm aesthetic. The coarse yet yielding fibres make it a perfect base for neutral interiors, particularly in casual or beach-inspired settings.
• Sisal: Originating from the agave plant native to Mexico, sisal became an important commercial fibre in the 19th century. The long, stiff leaves are stripped, dried, and spun into strong threads, ideal for weaving durable carpets. Sisal’s tightly woven texture gives it exceptional strength and makes it ideal for high-use areas like hallways, stairs, or commercial entrances. Its rustic finish suits modern industrial and farmhouse interiors.
• Soumak: Soumak (or sumak) weaving is an ancient technique, thought to have originated in the Caucasus region. Unlike kilim, which is purely weft-faced, soumak involves wrapping supplementary weft threads over the warp threads, creating a thicker, textured surface. The process is more time-intensive but yields a stronger and more detailed textile. Historically, soumaks were used in palaces and religious buildings, and their patterns often include intricate scrolling vines and medallions. Today, they are appreciated for their rich textures and sophisticated motifs.
Each of these flat weave types serves a different purpose and aesthetic. A wool soumak might anchor a formal sitting room, while a jute runner may lend warmth to a minimalist hallway. Understanding the nuances of each weave helps ensure the right rug is chosen for both use and beauty.
- Can I choose the size and shape of a bespoke natural rug?
Absolutely. Natural fibre rugs are available in any dimension or shape, from classic rectangles to ovals, runners, and circles. At London House Rugs, we tailor every bespoke piece to your spatial requirements, whether it’s a narrow cottage hallway, an open-plan city loft, or a curved staircase landing.
We’ll guide you through proportion considerations to ensure the rug complements the room—e.g., ensuring adequate visible flooring around the perimeter or choosing a shape that echoes architectural features.
- Can I customise the design and pattern for my bespoke natural rug?
Yes. From broad herringbone repeats to chevron borders, from delicate ombré effects to bold striped motifs—design flexibility is one of the key advantages of going bespoke. While many clients choose to let the natural texture of the fibre speak for itself, others explore layered designs, inspired by antique kilims or mid-century geometric layouts.
For clients with a specific vision or palette, we can also develop custom dye recipes using plant-based or low-impact synthetic dyes, allowing for a uniquely tailored aesthetic. Soumak and kilim patterns are particularly popular for those looking to create a rug that functions as a focal point.
- What natural fibres can I choose from for my bespoke rug?
• Jute: Soft, flexible, with a golden sheen. Ideal for relaxed spaces.
• Sisal: Firmer, denser, with superior durability. Great for stairs and hallways.
• Wool: Warm, dye-friendly, and luxurious. A top choice for kilims and soumaks.
• PET (recycled plastic): Surprisingly soft, fade-resistant, waterproof. Ideal for outdoor terraces, kitchens, and utility rooms.
We only source fibres from ethical suppliers, ensuring fair labour practices and eco-conscious production.
- How do I start the process of creating a bespoke natural fibre rug?
It begins with an informal conversation. Whether in our London showroom or via video consultation, we listen to your needs—room function, mood, colour preferences, foot traffic, and overall concept. From there, we present weave types, fibre samples, and design suggestions.
If desired, we’ll create a series of digital CADS for you to choose from. Once approved, our workshop begins the weaving process, with full communication at every stage. We believe bespoke should feel collaborative, not overwhelming.
- Are bespoke natural fibre rugs suitable for high-traffic areas?
Yes. Flatweave rugs are incredibly robust. Sisal, PET, and tightly woven wools are especially resistant to wear. Many of our commercial clients opt for flat weave runners in boutique shops, hotel corridors, and boardrooms. Reinforced backings add further stability and longevity and is available across all bespoke natural rug and flat weave options.
- Can I see a sample or prototype of my bespoke natural rug before it’s completed?
Yes, of course. We offer physical samples for a small fee, which is deductible from your final invoice. These samples would be made from a specific section of the rug design, generally whichever 20cm x 20cm area includes a good variety of colours/ textures. For large orders or intricate designs, we may also suggest a large strike-off sample to confirm everything meets your expectations before weaving begins.
- How long does it take to create a bespoke natural fibre rug?
From design sign-off to completion, the timeline is typically five weeks. This includes loom setup, material preparation, weaving, finishing, and shipping. Larger sizes, hand-dyed colours, or highly detailed designs may take longer. We provide regular updates so you’re never left guessing.
- Can I return or exchange a bespoke natural fibre rug if I’m not satisfied?
Due to the made-to-measure nature of these rugs, returns aren’t possible. However, we offer an extensive sampling process and collaborative design phase to ensure you feel fully confident before going into production.
- Are bespoke natural fibre rugs more expensive than regular rugs?
Not usually. While bespoke sounds exclusive, flatweave construction is less labour-intensive than high-pile or hand knotted rugs. This makes them a smart investment for those seeking artisan-quality products without prohibitive costs. Our pricing is transparent and includes consultation, materials, artisan labour and UK delivery.
- How do I clean natural fibre rugs?
Vacuum regularly using a suction-only setting. For spills, blot immediately with a clean towel. Use warm water and a natural soap for light marks. Avoid saturation, particularly with jute and sisal, as water can cause warping. For thorough cleaning, contact a specialist. We can arrange this service through our in-house workshop.
- Are natural fibre rugs eco-friendly?
Yes. Jute, sisal, and PET are among the most sustainable materials used in textiles. They grow quickly, require minimal pesticides, and are biodegradable or recyclable. Choosing a flat weave from these fibres reduces your carbon footprint without compromising on style or quality.
- Are flat weave/ natural rugs suitable for underfloor heating?
Absolutely. Their lack of pile allows better heat transmission. Wool and PET flat weaves are especially effective when used over radiant floors, offering comfort without insulation barriers.
- Will a flatweave rug slip on wood or tile floors?
Some will. We recommend pairing your rug with a quality underlay to prevent movement. This also helps protect both the rug and your flooring from wear. You can ask a member of the London House rug team about the best underlay for your flooring, as we stock a selection of specialist underlay for a variety of rugs.
- Can I use flat weave rugs outdoors?
Only PET rugs are suitable for full outdoor exposure. Jute and sisal can tolerate porches or covered patios but will degrade if left exposed to rain or heavy moisture. Although PET bespoke rugs are made from recycled plastic, they’re still surprisingly soft to touch whilst withstanding the elements.
- What’s the difference between flatweave and hand-knotted rugs?
Flat weave rugs are made on a loom by interlacing warp and weft threads, creating a flat surface with no pile. Hand-knotted rugs have a vertical pile formed by individually tying knots, making them thicker and more labour-intensive. Flat weaves are lighter, easier to move, and more affordable.
- Why London House natural / flat weave bespoke rugs?
At London House Rugs, we specialise in handmade rugs crafted with precision, character, and longevity. Among our most versatile and increasingly popular offerings are natural fibre flatweave rugs—a category celebrated not only for its tactile richness but also for its understated elegance. Whether crafted from jute, wool, sisal, or even recycled materials such as PET, these pieces combine sustainability with timeless style.
We offer one of the UK’s most curated collections of handmade natural fibre and flat weave rugs. With in-house design consultation, bespoke sourcing, and a network of skilled weavers, we deliver rugs that balance beauty with utility. Our commitment extends beyond craftsmanship—we help clients navigate layout, function, and finish, with guidance that’s personal, informed, and passionate.
Whether you're creating a relaxed bohemian corner, layering neutrals in a Scandi-inspired home, or designing a contemporary outdoor retreat, we ensure your rug feels considered, honest, and entirely your own.